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Understanding the Intellectual Property License 2017 (PLI Webcast)
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Groupcast at the offices of the Atlanta Bar Association

11/6/2017 to 11/7/2017
When: 11/06/2017
9:00 am to 5:00 pm
Where: Atlanta Bar Association
229 Peachtree Street NE
Suite 400
Atlanta, Georgia  30303
United States
Presenter: PLI and Atlanta Bar CLE
Contact: (404) 521-0781

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Practicing Law Institute and Atlanta Bar CLE will continue working together to bring PLI programs to you! 
PLI is dedicated to providing the legal community with the most up-to-date, relevant information and techniques which are critical to the development of a professional, competitive edge. 
More of PLI's sophisticated and cutting-edge programs will be webcast live at the Atlanta Bar Association Office through May 2017. 

12 CLE hours, including 1 Ethics hour

Companies continue turning to licensing because it offers valuable economic and strategic opportunities.  Licensing can be used to gain access to intellectual property at a lower cost than developing or purchasing intellectual property assets, and as a way of generating new sources of revenue out of existing intellectual property assets.  Virtually every business today must confront licensing issues and, therefore, a solid base of knowledge about licensing has never been more important for companies and their counsel. This introductory course will give you an overview of how to negotiate and draft effective license agreements, whether you are the licensor or licensee.  Experts in licensing will discuss different kinds of licensing agreements, and the business and legal issues related to them.   

What You Will Learn


    • Negotiating tips and effective drafting techniques
    • Fundamentals of a copyright license
    • Important differences between patent and other technology licenses 
    • Key provisions and practical considerations in trademark licensing 
    • Understanding software and open source licenses
    • Rights of publicity and entertainment licensing
    • Protection and enforcement of rights internationally
    • Addressing antitrust issues 
    • Treatment of IP licenses under bankruptcy law
    • How licensing can generate new revenue
    • Hear from a litigator what happens when the agreement has to be enforced

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