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Tracking & Targeting Customers & Prospects Online, on Mobile Devices, & in Social Medi (PLI Webcast)
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Tracking & Targeting Customers & Prospects Online, on Mobile Devices, & in Social Medi (PLI Webcast)

Groupcast at the offices of the Atlanta Bar Association

When: 10/20/2016
9:00 am to 5:15 pm
Where: Atlanta Bar Association
229 Peachtree Street NE
Suite 400
Atlanta, Georgia  30303
United States
Presenter: PLI and Atlanta Bar CLE
Contact: (404) 521-0781

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Practicing Law Institute and Atlanta Bar CLE will continue working together to bring PLI programs to you! 
PLI is dedicated to providing the legal community with the most up-to-date, relevant information and techniques which are critical to the development of a professional, competitive edge. 
More of PLI's sophisticated and cutting-edge programs will be webcast live at the Atlanta Bar Association Office through May 2016. 

6.5 CLE hours

Please join us as leading practitioners and industry experts explore the cutting-edge legal concerns in online tracking and targeting. What are the regulators around the world calling for?  How will the new EU General Data Protection Regulation apply to interest-based advertising and related tracking initiatives?  How is the market reacting?  What are common practices and what are outliers?  What are class action lawyers looking for?  What kinds of issues interest the press, including bloggers and academics?  And, by the way, how does all of this work?  Ultimately, how can companies protect their brands while taking advantage of some of the most innovative tools available?  How can brands adopt new business models that emerge with increasing frequency and promise more revenue and better consumer engagement?

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